Video marketing
is quickly becoming a critical form of content distribution. If you're having
trouble convincing your marketing team, business partners, clients, boss or
even yourself that online video marketing is worthwhile, read on to learn why videos
are playing such a crucial role in the rise of content marketing:
1.
Customers are becoming increasingly influenced by video.
The more forms of media available to the customer
the better. Studies show that 78% of people watch online videos at least once a
week and 55% watch every day!
2.
Video feedback is great for marketing. Unlike print marketing, video provides highly tailored feedback, enabling
marketers to learn what is engaging and what is not. If people stop watching
your video after only ten seconds, you will know and be able to adjust your
content accordingly. Videos also allow you to see what content in the video is
being consumed or skipped by each viewer. This data tells you if the actual
video content was engaging to customers.
3.
The pressure to show content ROI is increasing. Content marketing budgets are increasing. Allocate your funds wisely by
using video marketing. By capturing user-level information, including what
videos each customer watched and for how long, and feeding that data into
marketing tools, marketers can segment, score, and nurture leads
Technology + Marketing = Measurable Results!
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