How Video Plays a Crucial Role in the Rise of Content Marketing

Video marketing is quickly becoming a critical form of content distribution. If you're having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is worthwhile, read on to learn why videos are playing such a crucial role in the rise of content marketing:

1.     Customers are becoming increasingly influenced by video. The more forms of media available to the customer the better. Studies show that 78% of people watch online videos at least once a week and 55% watch every day!

2.     Video feedback is great for marketing. Unlike print marketing, video provides highly tailored feedback, enabling marketers to learn what is engaging and what is not. If people stop watching your video after only ten seconds, you will know and be able to adjust your content accordingly. Videos also allow you to see what content in the video is being consumed or skipped by each viewer. This data tells you if the actual video content was engaging to customers.

3.      The pressure to show content ROI is increasing. Content marketing budgets are increasing. Allocate your funds wisely by using video marketing. By capturing user-level information, including what videos each customer watched and for how long, and feeding that data into marketing tools, marketers can segment, score, and nurture leads

 Technology + Marketing = Measurable Results!

 

As always, don't forget to reserve and save at Airways Parking

Traveling During Inclement Weather

                                              

 It is now September, and before you know it, the autumn season will be upon us. For those who live up north, this means saying goodbye to sunny warm weather and hello to severe weather and snow. Traveling out of the Chicago International Midway Airport during the colder months of the year can be challenging. Read on for tips on how to navigate travel during inclement weather.

v  When you arrive at the airport, park your car offsite with Airways Parking and rest assured that we will take care of it during the cold months.

v  Get forecasts before you leave the house. Check your destination and departure cities. If something looks amiss or if there is already flight delays for impending foul weather, call the airline to check the status of your flight.

v  The weather at your departure and destination cities looks perfect but it is the connecting city that is experiencing unpleasant conditions? See if you can reroute the connection to an airport with no delays.

v  Do not stray too far from your gate if you are already at the airport. Gate attendants often make important announcements in the event of a flight delay or cancellation including, but not limited to, information on flight status, alternative flight options, hotel offers etc. These are announcements you will want to hear.

v  If you end up needing to make alternate arrangements, use your airline’s 1-800 numbers. This will be much quicker and less stressful than standing in line at the kiosk at the airport with the 85 other people who need to reroute as well.